The Effect of Price Perception and Game Features in Online Virtual Game Item Purchase Decisions

This study tries to answer the research objectives, namely find out how influence of Price Perception and Game Features on Online Virtual Item Purchase Decisions. The results hypothesis testing using multiple regression analysis with two independent variables one dependent variable indicate that: proposed H1 states that has no effect Decisions, it can be seen if tcount value is 0.896 or less than ttable (α : 5%, df 37 = 2.026192), in addition, significance 0.376 greater model 0.05. Then rejected, meaning this cannot affect Decision. H2 have an 1.908 smaller (5%, but 0.064 H3 simultaneously Decision Items Game, from table 4.12 Fcount 4.751 Ftable dk numerator 2, denominator 39 -2-1, Ftable: 3.26), besides 0.015 (0.05), concluded accepted, Decisions Items.